Local Roofing Contractor Got 61 Exclusive Leads At 30% Conversion Rate In 30 Days

MyWallSt is a fintech company with the goal of educating their community on investing principles and sharing insights on their set of hand-picked stocks.

About The Client

MyWallSt is a fintech company with the goal of educating their community on investing principles and sharing insights on their set of hand-picked stocks. The MyWallSt app is a hub of educational content, investment analysis, market updates, stock picks of the month, and even allows users to invest through the app by connecting their brokerage accounts. A subscription to MyWallSt allows access to the top 1% of investment opportunities that are handpicked by the MyWallSt analyst team and consistently outpace the S&P 500 by more than 50%. MyWallSt proves that investing is for everyone, and they will show you how to succeed.


Cost Per Lead


Increase in Landing Page Conversion Rate


Increase in
Lead Quality



OverviewThe Goals

  • Maximize Conversions to meet or exceed the industry average of 6%
  • Lower Cost-Per-Click (Google suggests $20 per click)
  • Target the entire Savannah area (7 cities)
  • Generate phone calls and form submissions to schedule in-person consultations

The Approach

  • Create Custom Landing Pages for each city
  • Set up conversion tracking (we track everything)


  • Cost-per-click was $12 – down by 60% – from $20 to $12
  • Generated 61 leads with $1900 spent on AdWords – $31 per lead
  • Conversion rate averaged 30% among all cities

The client decided to explore additional online marketing possibilities to have a new stream of potential leads coming through their website.

Action Steps

As with all new clients, the first step was to research the client’s industry to explore various opportunities to advertise their business online. I saw that Google AdWords was going to be the best choice for this client and we began developing a strategy. After comparing how much they could budget (Customer Acquisition Cost) with the price of clicks and potential conversion rates, it was obvious that a dedicated Pay-per-click (PPC) campaign was worthwhile.

The next step in the process was to continue researching the market to learn about the competition’s use of keywords, users’ search habits and how they used search engines in the local area. Armed with this information, I was able to identify the best way to advertise the client’s services for this particular campaign.

Next, it was time to follow the golden rule of marketing campaigns: “Never start a marketing campaign without a dedicated landing page.” The landing page was created to match the relevant search for maximizing the Conversion Rate (CR) of all incoming visitors. I performed A/B testing on the ads and the landing page in order to constantly improve the CR of the campaign.


In just one month, my client saw amazing results!

  • Conversion Rate of 26-28%
  • Cost-per-lead at $30 (The client was aiming for anything below $100)
  • An 85% increase in quality leads

With dedicated attention to research and testing, plus the implementation of good marketing practices, I was able to help US Roof Co. reach targets far beyond their expectations. The positive results led them to explore what other avenues of digital marketing I could help them with and they are continuing to see exciting results as their business grows.

A great man to work with. I was impressed by their attention to detail and genuine desire to learn about our company before they took on our ads. They have a very talented design team and their ad copy was also top class.
Niall Barry
Founder Of Roof Crafters

Show. Not Just Tell.

When you partner with Us, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.

Personalized Service, Unique To You And Your Business Needs.

Like fingerprints, no two businesses are the same. I believe in providing my clients with customized Google Ads management that gets specific results for their particular business.

There Aren’t Many Premier Google Partners. We’re One Of Them.

Only A Handful Of Pay-Per-Click Management Companies Have Earned Premier Partner Status. The Badge Is Awarded To Agencies That Have Shown Outstanding Results For Their Clients Over An Extended Period Of Time. We’re Proud To Be Part Of That Revered Group.

Frequently Asked Questions

Here are some frequently asked questions from our customers
to help you find the answers you’re looking for faster.

Many different factors determine the cost of online marketing. Every one of our clients is willing to spend a specific amount of money based on how many areas they are servicing. It really depends on how many leads you want to receive in a month and how competitive is your local area.

Yes! There are many ways to generate leads for your business. We all love free. Our favorite free method to generate leads is to create and optimize your Google My Business account. You’ll be able to get reviews, and reviews help you get more customers when prospects are searching for your business. Having a Google My Business profile seriously enhances your overall marketing efforts.

It’s simple. All you have to do is click the button to schedule a call with us. You’ll be asked to fill out an application, so we get to know you and your business before our call. On the call, we’ll be able to help you immediately if you answer the questions honestly.

There are no contracts. You’re not tied down. If you’re not happy, there are no strings attached. Obviously, we’ll do everything in our power to make sure you are getting the exact customers you want for your business. If for whatever reason, you’re unhappy, we request a 30-day notice before either putting your account on pause or canceling altogether.

Again, this is on a “per case” basis. If you only have $1,000 to spend, you could easily go through $1,000 in a day if you don’t know what you’re doing. If we’re managing your Google Ads for you, we set daily limits based on how many leads you want to get each month.

We wish we could give you a guaranteed number of leads per day, but it all depends on how many people are searching for your service in your targeted area daily. We aim to get you to pop up for as many searches as possible, so you’re the first company they call. The number of leads per day also depends on how much money you spend each month on ads. We like budgets.

The custom rental website will be given to our clients. If you become our client, we’ll gift you the site 100% free of charge. If you just want the website, we can build it for you, but it’s cheaper for you just to hire us to run your Google Ads.

Yes! We’re amazing at managing any of the popular social platforms like Youtube, Facebook, Twitter, TikTok, Pinterest, and more. However, what we love MOST is Google Ads. We’re the leading experts in generating leads using Google Ads.

Refreshing Your Brand And Paving The Way For New Business Ventures

Get your digital marketing plan, tailored made for your
business. Share your story, vision and goals and let us do
the rest.
Monzurul Hasan
Marketing team leader