Local Roofing Contractor Got 61 Exclusive Leads At 30% Conversion Rate In 30 Days

MyWallSt is a fintech company with the goal of educating their community on investing principles and sharing insights on their set of hand-picked stocks.

About The Client

MyWallSt is a fintech company with the goal of educating their community on investing principles and sharing insights on their set of hand-picked stocks. The MyWallSt app is a hub of educational content, investment analysis, market updates, stock picks of the month, and even allows users to invest through the app by connecting their brokerage accounts. A subscription to MyWallSt allows access to the top 1% of investment opportunities that are handpicked by the MyWallSt analyst team and consistently outpace the S&P 500 by more than 50%. MyWallSt proves that investing is for everyone, and they will show you how to succeed.

37%

Improved
Cost Per Lead

9.5%

Increase in Landing Page Conversion Rate

85%

Increase in
Lead Quality

37%

Improved
Cost-Per-New-Client

OverviewThe Goals

  • Maximize Conversions to meet or exceed the industry average of 6%
  • Lower Cost-Per-Click (Google suggests $20 per click)
  • Target the entire Savannah area (7 cities)
  • Generate phone calls and form submissions to schedule in-person consultations

The Approach

  • Create Custom Landing Pages for each city
  • Set up conversion tracking (we track everything)

Results

  • Cost-per-click was $12 – down by 60% – from $20 to $12
  • Generated 61 leads with $1900 spent on AdWords – $31 per lead
  • Conversion rate averaged 30% among all cities

The client decided to explore additional online marketing possibilities to have a new stream of potential leads coming through their website.

Action Steps

As with all new clients, the first step was to research the client’s industry to explore various opportunities to advertise their business online. I saw that Google AdWords was going to be the best choice for this client and we began developing a strategy. After comparing how much they could budget (Customer Acquisition Cost) with the price of clicks and potential conversion rates, it was obvious that a dedicated Pay-per-click (PPC) campaign was worthwhile.

The next step in the process was to continue researching the market to learn about the competition’s use of keywords, users’ search habits and how they used search engines in the local area. Armed with this information, I was able to identify the best way to advertise the client’s services for this particular campaign.

Next, it was time to follow the golden rule of marketing campaigns: “Never start a marketing campaign without a dedicated landing page.” The landing page was created to match the relevant search for maximizing the Conversion Rate (CR) of all incoming visitors. I performed A/B testing on the ads and the landing page in order to constantly improve the CR of the campaign.

Results

In just one month, my client saw amazing results!

  • Conversion Rate of 26-28%
  • Cost-per-lead at $30 (The client was aiming for anything below $100)
  • An 85% increase in quality leads

With dedicated attention to research and testing, plus the implementation of good marketing practices, I was able to help US Roof Co. reach targets far beyond their expectations. The positive results led them to explore what other avenues of digital marketing I could help them with and they are continuing to see exciting results as their business grows.

A great man to work with. I was impressed by their attention to detail and genuine desire to learn about our company before they took on our ads. They have a very talented design team and their ad copy was also top class.
Niall Barry
Founder Of Roof Crafters

Show. Not Just Tell.

When you partner with Us, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.

Personalized Service, Unique To You And Your Business Needs.

Like fingerprints, no two businesses are the same. I believe in providing my clients with customized Google Ads management that gets specific results for their particular business.

There Aren’t Many Premier Google Partners. We’re One Of Them.

Only A Handful Of Pay-Per-Click Management Companies Have Earned Premier Partner Status. The Badge Is Awarded To Agencies That Have Shown Outstanding Results For Their Clients Over An Extended Period Of Time. We’re Proud To Be Part Of That Revered Group.

Frequently Asked Questions

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Refreshing Your Brand And Paving The Way For New Business Ventures

Get your digital marketing plan, tailored made for your
business. Share your story, vision and goals and let us do
the rest.
Monzurul Hasan
Marketing team leader