Bluffdale Dental Has Done Over $1.1 Million In Sales With The Help Of Webnwell

Bluffdale Dental specialize in General, Cosmetic and Surgical Dentistry.

About The Client

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Cost Per Lead


Increase in Website Conversion Rate


Leads Increased
in One Year



The Challenge

After managing his Google Ads (formerly AdWords) account, David Babcock became frustrated. He had come to feel doubtful and disappointed, too. As the Marketing Director of Bluffdale Dental;, he decided it was time to get help before he gave up on Google Ads completely. These were the issues he was facing:

  • A lack of tracking efforts, which caused Lou to question the effectiveness of Google Ads.
  • He noted very high Cost-per Click rates for the dental industry. The average CPC for Bluffdale Dental was $7.44.
  • Due to poor optimization, their website was not attracting customers and had limited conversions

Campaign Goal

I addressed the specific issues Bluffdale Dental had been experiencing and created the following list of goals to achieve for them.

  • Construct a campaign that mimics the website structure—this allowed us to be very specific about ad group and keyword selections to counterattack the high CPCs of the industry.
  • Use geotargeting to reach the ideal target audience (i.e. people in the targeted location in need of the main services).
  • Install tracking mechanisms that show data we can use to measure the impact their campaigns are having.
  • Generate at least 30 leads per month with the AdWords campaign.

Our Solutions

As a PCC Strategist, here’s what I did to take action towards meeting those goals.

Firstly, I recommended a new website from that was focused on providing Bluffdale Dental site visitors with a great user experience as well as improving the number of conversions generated.

  • I utilized the content of the ads to showcase their unique value propositions such as acceping walk-ins, having payment plans available for people with no insurance, numerous new patient specials, and much more.
  • By gearing the ads to focus on advertising Bluffdale Dental main services of Dental Implants and Teeth Whitening, I was able to maximize their ROI.
  • I was able to set up targeting solutions that advertised their main services within a 40-mile radius of Bluffdale, where their office is located and the majority of their patients live.
  • Call and Conversion tracking tools were installed on the site to monitor the ROI from the campaigns. I also maintained a monitoring plan with Google analytics to further improve performance.


In just one month, my client saw amazing results!

  • Conversion Rate of 30-36%
  • An 85% increase in quality leads

Over time, I was able to consistently bring in a high amount of leads and managed to decrease the cost of acquiring such leads. The average revenue per lead generated was higher than expected, considering the challenges of the industry. These results were a pleasant surprise that spurred everyone on throughout the campaign. The new website was a significant factor in the continuous success of Bluffdale Dental. Plus the succinct PPC campaign allowed me to find quality keywords that would convert at a low cost with the appropriate tracking.

Since opening our doors one year ago, our company has done over $1.5 million in sales with the help of In comparison, it usually takes a brand new dental office over 10 years to break $1 million in sales. We couldn’t be more thrilled with the success we’ve seen since bringing Monzurul on board.
David Babcock
Founder Of Bluffdale Dental

Show. Not Just Tell.

When you partner with Us, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.

Personalized Service, Unique To You And Your Business Needs.

Like fingerprints, no two businesses are the same. I believe in providing my clients with customized Google Ads management that gets specific results for their particular business.

There Aren’t Many Premier Google Partners. We’re One Of Them.

Only A Handful Of Pay-Per-Click Management Companies Have Earned Premier Partner Status. The Badge Is Awarded To Agencies That Have Shown Outstanding Results For Their Clients Over An Extended Period Of Time. We’re Proud To Be Part Of That Revered Group.

Frequently Asked Questions

Here are some frequently asked questions from our customers
to help you find the answers you’re looking for faster.

Many different factors determine the cost of online marketing. Every one of our clients is willing to spend a specific amount of money based on how many areas they are servicing. It really depends on how many leads you want to receive in a month and how competitive is your local area.

Yes! There are many ways to generate leads for your business. We all love free. Our favorite free method to generate leads is to create and optimize your Google My Business account. You’ll be able to get reviews, and reviews help you get more customers when prospects are searching for your business. Having a Google My Business profile seriously enhances your overall marketing efforts.

It’s simple. All you have to do is click the button to schedule a call with us. You’ll be asked to fill out an application, so we get to know you and your business before our call. On the call, we’ll be able to help you immediately if you answer the questions honestly.

There are no contracts. You’re not tied down. If you’re not happy, there are no strings attached. Obviously, we’ll do everything in our power to make sure you are getting the exact customers you want for your business. If for whatever reason, you’re unhappy, we request a 30-day notice before either putting your account on pause or canceling altogether.

Again, this is on a “per case” basis. If you only have $1,000 to spend, you could easily go through $1,000 in a day if you don’t know what you’re doing. If we’re managing your Google Ads for you, we set daily limits based on how many leads you want to get each month.

We wish we could give you a guaranteed number of leads per day, but it all depends on how many people are searching for your service in your targeted area daily. We aim to get you to pop up for as many searches as possible, so you’re the first company they call. The number of leads per day also depends on how much money you spend each month on ads. We like budgets.

The custom rental website will be given to our clients. If you become our client, we’ll gift you the site 100% free of charge. If you just want the website, we can build it for you, but it’s cheaper for you just to hire us to run your Google Ads.

Yes! We’re amazing at managing any of the popular social platforms like Youtube, Facebook, Twitter, TikTok, Pinterest, and more. However, what we love MOST is Google Ads. We’re the leading experts in generating leads using Google Ads.

Refreshing Your Brand And Paving The Way For New Business Ventures

Get your digital marketing plan, tailored made for your
business. Share your story, vision and goals and let us do
the rest.
Monzurul Hasan
Marketing team leader