My Approach To Google Ads Management
The perfect recipe for success: A dash of human-centric day-to-day Google Ads management with a generous helping of high-level automation.
I dig deep to find the data I need to ensure a unique and personal approach to your marketing. I ask you questions and then take notes as I listen to your answers. I explore the intricacies of your target audience, your profit margins, the lifetime value of your customers and your ultimate business goals.
Some try to take a “general approach” to Google AdWords management without looking into historical account data and your competitors’ results. This is simply inadequate. I will run reports on your competitors and examine vast amounts of data to find the most valuable trends that will guide our strategy, tailored to your business and your target audience.
With all that research and analysis, I am able to build an effective PPC strategy. With superior attention to detail, I’ll craft campaigns that not only maximize profitability but also scale to grow with your business.
With thoughtful, analytical optimization, you will see significant improvements in your ROI. As your Google AdWords campaign data rolls in, I will evaluate its performance and make pivotal changes where needed. My proactive approach to A/B split testing new ideas and seeking new opportunities for growth means you see repeated increases that grow your bottom dollar.
Client / Agency Collaboration
Healthy, honest relationships are built on trust. Many facets are at play in building that trust. The best way to earn it in business is through performance. But things are rarely smooth in the beginning of a new venture, so how will I earn your trust in those early stages of our relationship, prior to proving myself to you?
I’m not here to make promises I can’t keep or to make excuses for things I can’t explain. Instead, I will initiate proactive conversations, sometimes sharp and to-the-point, but always honest. This is the foundation of our working relationship that will prove to you my dedication to your business and the success of your marketing.
Furthermore, I’m obsessed with making sure analytics and conversion tracking are set up properly. When you need ecommerce tracking, you’ll get it. If you need to track incoming calls, I’ll provide a way to make sure that happens. If you want insights on the lifetime value of a customer, I’ll get it for you.
I’m here to work with you, not for you.
360° Statistical Analysis
What makes your target audience buy? What are the current trends in your market? Why does a certain technique work for your competitors?
These are all questions that need answers in order to convert users to buyers and increase your profits.
I place a great deal of value on attribution modeling and its importance in measuring campaign performance. I understand the complexity of the buyer journey and am fixated on finding the optimal mix of ad frequency, location, timing and messaging over time to convert your site visitors into customers.
By applying marketing knowledge and psychology to solve big data problems, I determine not only what works, but why and how it can be replicated. I am armed with vast digital marketing experience, a well-rounded background in analytics and deep knowledge of consumer behaviour. This is put to use in finding trends and running tests to conclude my findings for the benefit of your campaigns.
Effective marketing goes beyond catching the eye of your audience. It tells a story about your brand, showcasing your value proposition. Imagery and ad copy go hand-in-hand to communicate your message with quality advertising. That’s why the design of your website and landing pages is so important.
A website should not just be visually appealing, but also have a clear message. Once that is achieved, it must also be optimized for acceptable conversion rates.
I have all the tools necessary to effectively tell your story and optimize your site for ultimate success. This is what it means to design a unique brand experience for your users. They’re real people, in real scenarios. They are particular about how they interact with ads, websites and brands—yours is no different.
The money you spend on acquiring traffic needs to be backed by efforts to convert that traffic into customers and leads. That’s the mission behind the campaigns I will design for you.
Dedication to Growth
You’re looking for a Google Ads management company that will give your campaigns the “mustard” to outperform the competition consistently and on a long-term basis. My strategy focuses on developing a campaign structure that can scale over time, generating organized data that can be interpreted with reliability. I work with you to grow your business via paid advertising and my Google Ads management services. That doesn’t mean I’m going to knock it out of the park in the first month (but it’s happened!). However, you can be sure that I take growth seriously.
I’m so serious about that statement that I offer a satisfaction guarantee. If I can’t show you clearly why your money is best being spent with Monzurul, I don’t feel like I deserve your business. I’m determined to make sure that never happens!
I deliver professional service with massive results. But don’t just take my word for it.
“Monzurul did a fantastic job. He fully understands Google Ads and how to use direct response marketing (the most powerful form of marketing for a small business). Highly recommended. We’ll definitely be using him continuously”
Marketing Manager, Pacific Rigging Loft
“Monzurul’s audit of our PPC was fast, efficient, and succinct. He is an absolute dream to work with and has gone above and beyond to get our campaign set up. Will continue to work with him going forward. Thanks, Monzurul!”
Owner, Hess Hypnosis
Come Visit Me
Avenue # 11, House # 1188, Flat # D4,
Mirpur DOHS, Dhaka 1216