The point is conversions are important, which makes tracking them even more important. Not tracking conversions is essentially like driving down a windy road, in the dark, without your glasses. There is no clarity as to whether your marketing efforts are actually working. You could be wasting your dime and time on PPC due to a lack of conversions.
My conversion tracking services are focused on measuring users’ actions on the website. I determine the highest value segments of users who have been to your site, and which people are most likely to come back and complete the desired conversion action, whether that be a form submission, phone call, purchase, or view of a key page.